When you're competing against an industry like cable TV that's routinely named the nation's worst, is it really that hard? Not when you've built dominant share-of-voice, authentic branding and flawless execution.
Our team conceived, managed and marketed the award-winning product ReLeaf, the world's first recycled antenna. The big brand twist? It's made of crushed cable TV boxes. Boom.
We've worked with the world's premier sporting goods companies for over a decade, sometimes as an extension of their own campaigns, and sometimes acting as an agency for them.
We hit the CES jackpot and captured the attention of the consumer electronics world with barely any budget but tons of hard work. We scratched and clawed our way to 13 Best of lists, 115 pieces of press, and coverage in Time, CNET and Wired.
We directed an American version of the Nike "Scorpion" campaign using mysterious countdown clocks and a micro-site that updated kids on the tournament. We even "leaked" an internal "confidential" memo to half a million people.
We dreamt up a microsite for the World Cup in 2002, and in 2003 worked with Yahoo! and FIFA on the Official Online Store. For World Cup 2010 we conceived the Perfect 10 campaign for SOCCER.COM.
Fleming Clothing makes amazing children's clothes offered on a really cool site that we helped create. We actually built an online customization engine from scratch.
Tonic Design creates sensitive modern design solutions that make a difference in their client's lives. We made a small difference in their lives by building a site that showcases their work while facilitating a design conversation with their clients.
They said Eurosport was a "boy's site", so we led a creative initiative that would reflect female empowerment and authenticity. We felt the girls had to grab the brand for themselves with a little tape and a marker.
We'd convinced people to drop pay TV, but the next question was: how? We answered with Untangle.TV, a cord-cutting app called "revolutionary" and "amazing" by industry experts. We did it in eight weeks.
We worked with Team Connection on creative direction, merchandising planning, and technical improvements for their tennis and volleyball equipment sites.
Designers who help develop algorithms? DBAs who care about usability? Dogs and cats and Matts living together? Our team fosters mutual respect and trust that results in successful projects and successful relationships.
All Rights Reserved | CHORALE MARKETING